Privacy policy

Avego Ltd — Trading as Avego Antiques

Last updated: 16 October 2026

At Avego Antiques, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how Avego Ltd collects, uses, stores and protects your information when you visit our website, purchase from us or contact us.

Our website, www.avego.co.uk, is powered by Shopify. We also use selected services to help us understand how customers use our website and to promote our antique and vintage furniture.

Please read this policy to understand how we handle your personal information and the choices available to you.

1. Who We Are

Avego Antiques is operated by Avego Ltd, a UK-based business specialising in antique and vintage furniture and decorative items.

For the purposes of UK data protection legislation, Avego Ltd is the data controller for the personal information we process in operating our business, except where another organisation acts as an independent controller.

Business details

  • Trading name: Avego Antiques

  • Legal company name: Avego Limited

  • Registered address: Unit 8a Wingbury Courtyard Business Village, Wingrave, Aylesbury ,HP22 4LW.

  • Company registration number: 15843703

  • Website: https://avego.co.uk

  • Email: hello@avego.co.uk

  • Telephone: +44 (0)7707 083909

If you have any questions about this policy or how we handle your personal information, please contact us using the details above.

2. Information We Collect

We may collect the following information when you browse our website, place an order or contact us.

Personal and contact information

  • Your name

  • Email address

  • Telephone number

  • Billing and delivery addresses

  • Customer account information, where applicable

Order and transaction information

  • Products purchased

  • Order history

  • Payment status and transaction references

  • Delivery and collection arrangements

  • Returns, refunds and customer service records

Payment information

Payments are processed securely through Shopify and our authorised payment providers.

We do not ordinarily receive or store your full credit or debit card details. Payment providers process the information necessary to complete transactions, prevent fraud and manage refunds.

Website and technical information

When you visit our website, we may collect:

  • IP address

  • Browser type and device information

  • Operating system

  • Pages viewed and products visited

  • Referring websites

  • Interactions with our website

  • Approximate geographical location derived from technical information

  • Cookie identifiers and advertising-related information, where permitted

Communications

We may retain information you provide when contacting us by email, telephone, website enquiry or other communication channels.

3. How We Collect Information

We collect personal information in three main ways.

Information you provide directly

This includes information supplied when placing an order, creating an account, contacting us, requesting delivery information or arranging a return.

Information collected automatically

When you browse our website, certain technical information may be collected using Shopify, cookies, analytics tools and similar technologies, subject to applicable consent requirements.

Information received from third parties

We may receive information from payment providers, delivery companies and other service providers involved in processing your order.

Where applicable, we may also receive information relating to website advertising and customer interactions from Google or Meta.

4. How We Use Your Information

We use personal information only where we have a lawful basis under applicable data protection legislation.

Purpose Lawful basis
Processing orders and payments Performance of a contract
Arranging delivery and collection Performance of a contract
Handling returns and refunds Contractual obligations and legal obligations
Responding to enquiries Legitimate interests or steps taken before entering a contract
Maintaining accounting and tax records Legal obligation
Preventing fraud and protecting our business Legitimate interests or legal obligation, as appropriate
Improving our website and customer experience Legitimate interests for essential operational activities; consent where required for non-essential tracking
Google Analytics website measurement Consent where required for analytics technologies
Meta Pixel advertising and measurement Consent for advertising tracking and related processing where required
Sending essential order communications Performance of a contract

Where we rely on legitimate interests, these include operating and protecting our business, providing customer support, maintaining service quality and improving our website without overriding your rights and freedoms.

5. Orders, Payments and Deliveries

When you purchase from Avego Antiques, we use your information to process your order, receive payment, arrange delivery and provide customer support.

Our website is hosted by Shopify, which provides our online shopping platform and supporting services.

We may share relevant details with payment providers and delivery companies, including Royal Mail, Parcelforce and our trusted specialist furniture couriers.

Information shared with delivery providers will normally include your name, delivery address, telephone number, delivery instructions and any details reasonably necessary to complete the delivery.

We share only the information reasonably necessary for these purposes.

6. Google Analytics

We use Google Analytics to help us understand how visitors use our website.

Google Analytics may collect information about:

  • Pages visited and time spent on our website

  • Products viewed

  • Website navigation and interactions

  • Device and browser information

  • Approximate geographical location

  • Website traffic sources

  • Purchasing activity and conversions

This information helps us identify popular products, improve website navigation and understand the effectiveness of our website.

Google Analytics uses cookies and similar technologies. Where required by law, these are used only after you have provided the relevant consent.

Google may process information in accordance with its own privacy policies and applicable data protection arrangements.

You can learn more about Google's privacy practices at:

https://policies.google.com/privacy

7. Meta Pixel and Advertising

We use the Meta Pixel, provided by Meta Platforms, to help us understand the effectiveness of our advertising on Facebook and Instagram.

Subject to your consent where required, Meta Pixel may collect information such as:

  • Pages and products viewed

  • Items added to a shopping basket

  • Purchases and other website interactions

  • Browser and device information

  • IP address and cookie identifiers

  • Advertising and conversion information

This information may be used to measure advertising performance, understand customer interest and show relevant Avego Antiques advertisements on Meta platforms.

Meta may combine information collected through the Pixel with information it already holds, in accordance with its own privacy arrangements.

We do not permit advertising tracking through Meta Pixel before obtaining the consent required by applicable UK law.

You can learn more about Meta's privacy practices at:

https://www.facebook.com/privacy/policy/

8. Email Communications and Marketing

We use customer contact information to send essential communications relating to purchases, payments, deliveries, collections, returns and customer service.

These are transactional communications and do not require separate marketing consent where necessary for providing our services.

We do not currently operate email marketing campaigns through Shopify Email.

If we introduce promotional email marketing in the future, we will update this policy and ensure the appropriate consent or other legally permitted marketing arrangements are in place.

We will not treat a purchase or general enquiry as automatic permission to receive promotional emails.

9. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide essential functionality, improve the browsing experience, analyse website performance and support advertising where permitted.

Cookies are small files stored on your device when you visit a website.

We use the following categories of cookies and related technologies.

Strictly necessary cookies

These support essential website functions, including shopping baskets, checkout, website security and customer account functionality.

These cookies do not normally require consent where they meet the relevant legal exemption.

Analytics cookies

These help us understand how visitors use our website, including through Google Analytics.

We obtain consent where required before using analytics cookies or similar non-essential tracking technologies.

Advertising cookies and tracking technologies

These include technologies associated with Meta Pixel, which help us measure advertisements and, where permitted, display relevant advertising.

Advertising tracking requires the appropriate consent.

Functional cookies

These may remember website preferences and support additional features.

Where these cookies are not strictly necessary or otherwise exempt, we will obtain consent as required.

Managing Your Cookie Preferences

You can accept, reject or manage non-essential cookies through the cookie consent controls available on our website.

You can also withdraw or change your consent at any time using our cookie settings.

[Insert or confirm accessible Cookie Settings link/control]

You can additionally manage cookies through your internet browser settings, although disabling certain cookies may affect website functionality.

Our cookie and tracking arrangements are reviewed when we introduce or change website services.

10. Sharing Your Information

We do not sell customer contact lists.

We may share personal information with trusted organisations where necessary for operating our business and providing our services.

These may include:

  • Shopify, our ecommerce platform provider

  • Secure payment processing providers

  • Royal Mail, Parcelforce and specialist furniture couriers

  • Google, for website analytics

  • Meta, for advertising and conversion measurement

  • Website hosting, technical support and IT service providers

  • Order management and fulfilment software providers

  • Professional advisers, including accountants

  • Government authorities, regulators or law enforcement where required or permitted by law

Some organisations may process your information on our behalf, while others may act as independent data controllers.

We require appropriate safeguards and contractual arrangements where applicable.

Additional services: [Confirm any connected third-party apps, fulfilment platforms, customer management services or other providers that process identifiable customer information.]

We may also transfer relevant personal information if our business is sold or reorganised, subject to applicable data protection requirements.

11. International Data Transfers

Some of our technology and service providers, including Shopify, Google and Meta, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, we will ensure that an appropriate legal transfer mechanism or safeguard is in place where required.

These may include UK adequacy regulations, approved international data transfer agreements, the UK Addendum to standard contractual clauses, or other lawful transfer arrangements.

You may contact us if you would like further information about the safeguards relevant to your personal information.

12. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, handling enquiries, meeting legal obligations and resolving disputes.

Our retention periods include:

  • Order, payment and accounting records: Six years.

  • Customer enquiries and correspondence: One year.

  • Delivery and returns records: Six years.

  • Website analytics information: 26 months

  • Advertising information: Retained according to the applicable settings and policies of the advertising provider, subject to our controls and legal obligations.

  • Customer account information: Retained while the account remains active and for an appropriate period afterwards, unless earlier deletion is required or permitted.

We may retain information for longer where necessary to comply with legal obligations, establish or defend legal claims, or resolve disputes.

When information is no longer needed, it will be securely deleted, anonymised or otherwise handled in accordance with applicable requirements.

13. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These include using trusted service providers, appropriate access controls, secure account management and encrypted connections where applicable.

Payments through our website are handled by Shopify and authorised payment providers using their respective security systems.

No method of electronic transmission or storage is completely secure, but we take reasonable steps to protect the information entrusted to us.

If you believe your personal information has been compromised, please contact hello@avego.co.uk.

14. Your Data Protection Rights

Under UK data protection legislation, you may have the following rights, depending on the circumstances:

Right of access

You can request a copy of the personal information we hold about you.

Right to rectification

You can ask us to correct inaccurate or incomplete information.

Right to erasure

You can request deletion of your personal information where the relevant legal conditions are met.

Right to restrict processing

You may ask us to restrict how your information is used in certain circumstances.

Right to object

You may object to certain uses of your information, including processing based on legitimate interests and direct marketing.

Right to data portability

Where applicable, you may request your information in a commonly used, machine-readable format.

Right to withdraw consent

Where processing relies on consent, you can withdraw that consent at any time. This does not affect the lawfulness of processing carried out before withdrawal.

Rights relating to automated decision-making

You have rights concerning certain solely automated decisions that produce legal or similarly significant effects, where applicable.

To exercise your rights, please email:

hello@avego.co.uk

We may need to verify your identity before responding.

We will normally respond within one calendar month, subject to any lawful extension or exception.

We will not normally charge a fee for exercising your rights, although exceptions may apply to requests that are manifestly unfounded or excessive.

Some information may need to be retained where required by law, even if you request its deletion.

15. Automated Processing and Advertising

We use analytics and advertising technologies to understand website activity and, where consent has been given, help display advertisements that may be relevant to visitors.

This may involve automated analysis of browsing interactions and advertising-related information.

We do not use this website activity to make solely automated decisions about customers that have legal or similarly significant effects.

16. Children's Privacy

Our website is intended for customers purchasing antique and vintage furniture and decorative items.

We do not knowingly collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter and take appropriate action.

17. Links to Other Websites

Our website may contain links to other websites, including social media platforms and third-party services.

We are not responsible for the privacy practices or content of websites operated by other organisations.

We recommend reviewing the privacy policies of any external websites you visit.

18. Complaints

If you have concerns about how we collect, use or protect your personal information, please contact us first so that we can investigate.

Email: hello@avego.co.uk

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.

Information Commissioner's Office

Website: https://ico.org.uk

Telephone: 0303 123 1113

19. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in legislation, our business operations or the services used on our website.

The latest version will always be available on this page, together with its most recent update date.

Where changes materially affect how we use personal information, we will take appropriate steps to inform affected individuals where required.

20. Contact Us

If you have questions about this Privacy Policy or would like to exercise your data protection rights, please contact:

Avego Antiques

Operated by Avego Ltd

Email: hello@avego.co.uk

Telephone: +44 (0)7707 083909

Registered address: Unit 8a Wingbury Courtyard Business Village, Wingrave, Aylesbury , HP22 4LW.

Website: https://avego.co.uk

We are committed to treating your personal information responsibly and protecting your privacy whenever you shop with Avego Antiques.